
The craft of floristry involves various skills.
These include selecting flowers that will look good together (based on principles of design or general instinct), knowing how to cut, treat, and arrange flowers and other stock plants so they will remain fresh as long as possible, and (as explained above) selling them, which involves knowledge of customer requirements and expectations.
Knowing how to form wreaths, bouquets, corsages, boutonnières/'buttonholes', artificial arrangements and other more complicated arrangements is also important.
Wreaths can be made out of many different types of flowers and plants, and often include ribbon and artificial product.
Salix discolor used in a decorative arrangement outside a hotel in Boston, Massachusetts.
Painting of a Chinese flower basket, by Southern Song artist Li Song. Ink and color on silk, late 12th-early 13th century.
The flowers sold in florist shops typically represent the varieties abundantly available in the season but also include blossoms flown in from around the world.
Basic varieties include roses, tulips, irises, orchids and lilies.
Fashion sometimes plays a role in floristry; what is considered the flower that everyone needs to have today can change very quickly.
Some shops also stock gift baskets, fruit, and chocolates as well as flowers, whereas some shops will purchase these things only when needed for an order.
Floral business is seasonal and is heavily influenced by the following holidays and events: Christmas, Valentine's Day, Administrative Professionals' Day, Mothers' Day, All Souls Day, Advent, Easter, weddings and funerals.
These occasions make up the largest part of the business, with the sale of house plants and home decor being a smaller, but more constant, part.
Flowers for personal enjoyment as well as those selected to celebrate birthdays, anniversaries, thank-you's and get well wishes are also a significant portion of a florist's business.
Floral education, both formal and informal, is another significant segment of the floral industry.
Established Floral Designers and Artists impart their craft to students interested in floral design as hobby or career.
Courses are generally available in university Horticulture departments, through community colleges, via private post-secondary vocational schools and through professional florist trade associations.
The floral business has been impacted significantly by the corporate and social event world in as much as flowers play a large part in the decor of special events and meetings.
Centerpieces, entryways, reception tables, bridal bouquets, wedding chuppahs and stage sets and only a few examples of how flowers are used in the business and social event arenas.
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